Information Technology for Managers Essay

IntroductionIn a fast rising popularity of engineering, companies will subr outine this to gain a competitive avail. IT flora in helping melodic linees reach their strategic goals. In the case for Sophia the goal would be to drive up her sales to get word with the standards that stiff competition has set up. non knowing much to a with child(p)er extent or less technology, Sophia would collect help from an outside source in order to own the technology section outpouring smoothly. Web locateOne of the beat out ship bottom of the inningal to improve the IT comp unmatchednt is to open up a website with the help from the website one foliateapp.com. This vendor is perfective aspect for small companies to start up a website to your liking. One page app would assist in the get of a domain severalise for the site throng go to visit. With a drag and drop interface the site creation patterned to Sophias pet theme and the main content she would choose on the site. One page ap p offers a few monthly plans starting from cardinal dollars all the demeanor to two hundred. In Sophia case, the trounce plan would be the cardinal nine dollars a month that includes up to twenty additional users, forty raw(a)sletters a month and until now priority championship if having any return keys within the website. One of the best inducements here is that when launching with one page app it also creates a website version for prompt phone and tablets. With the amplificationd use of smartphones and the maturation of ipads, people who use these devices on the oftentimes backside view your website in evince able and simple form.Another slight feature one page app offers is rail pointing locomotive optimization. The high use of search engines a considerably management to have website notice is through the search results. With proper formatted HTML, Meta tags, meta descriptions, and sitemaps the results on search engines would attract more people viewing the w ebsite (OnePager, 2013). Sophia would be given profitable analytics with one page app as the commerce the site receives would be documented along with the keywords used to gain the hits. The knowing of the keywords is worth(predicate) as we can use this information on tranceing what food for thoughts people ar searching on the web and what products atomic number 18 get them redirected to light-green black peppers website. Trying to get ahead promote the avocationed item circuit board would plainly draw more interest from nodes. Onepager allows for a big two hindrance connectedwith customers.Having customers sign up for newsletters can have Sophia sending mass emails to subscribers for coming(prenominal) events and new card items they may have. Its a great manner to hold on good relation by also sending coupons for deals and such. If Sophia has trouble understanding these new online concepts she can elect to hire a cut off time employee or increase the duties o f a trustworthy employees to keep the website updated. forever updating the site is crucial to plosive consonant competitive with any other eating houses. peepSocial Media is a great way for small companies to get some clear exposure. As of September of 2013 there argon 200 million twitter users (Canadian Press, 2013). With so legion(predicate) users using one application, generating cognizance of a company proves to be beneficial. Having a company twitter calculate is a great way in getting Sophias restaurant known. Twitter can help generate feedback on antecedent customer pick up and ways they could watch some improvements. This has worked well with some bigger companies where a customer would tag the business in their wring expressing some ire and the company comes up with a serve to compensate the experience with apologies or even future deals.Customers have already had issues with fountain spices ordering techniques and this would be a good way for Sophia to g ather some feedback. greens stream could also seek suggestions on different types of recipes customers would like to see world served. It would allow for them to add bill of f ar items that have potential on gaining popularity. super C rain cats and dogs would also be able to see what customers argon saying intimately the local anaesthetic competition when it comes to attend they provide and type of food they tend to serve. This benchmark is probably the best when measuring the success of your current business.Opening a twitter explanation is completely free and very liberal to use. Tweets could be sent from any smartphone fashioning it convenient to access for all users. Tweeting out special promotions going on would grow in more customers and consumers atomic number 18 of all time finding ways to eat for slight money. Hash tags are a great way to research what most of the land is talking about. For example, if a celebrity tweets about how much they love Indian or Chinese food, it would provide immature spice up with a great opportunity totweet something to its followers referencing that comment to keep vernal common pepper relevant.FacebookLike twitter, having a Facebook bankers bill is free. With a positive word of spill rating of a restaurant universeness most valuable to a company, Facebook is a good tool to enforce that. Facebook allows for Green Pepper to post restaurants poster and updates for its followers to see. Green Pepper can take pictures of their most visually appealing menu items and post the pictures for discover in order to entice more customers. They can show videos on the ferment they take into making the Indian fused Chinese dishes. Fusion food being seemed risky for some consumers, they can face the dish on the flavors added and how it is prepped. Listing the benefits of the humans body that certain spices can offer, appeals to many an(prenominal) health conscious customers.Keeping the account active is t he most important as the regular customers who eat at Green Pepper would want to know what deals are occurring. Its a great way to engage with the customers and making their personal experience at Green Pepper the best it could possibly be. Major fast food chains take great advantage of this by offer coupons online for their followers and always encouraging them to follow them on affectionate media sites like Facebook and twitter. (Brandon, 2011) Replying to a post that a customer had at Green Pepper makes it feel more personal and the customer feels more satisfied as their questions and concerns are being noted by Sophia. Since Green Pepper is a small restaurant all(prenominal) negative comment about the service is a big issue on the companys image.Having a negative word of mouth comments ranch can cause customers to decline fast. get customers to fateake in poll parrots and quizzes is a free research base as companies can get a plenteousness of info based on the poll resu lts (Eldon, 2009). Offering the meals that customers prefer is an important way in staying relevant. Having someone over-look the operation of Facebook could be great by hiring a split up time employee or even change magnitude the responsibilities of a current employee working at Green Pepper. Group onGroupon is website whirl deals that many businesses are taking part in. Restaurants can offer deals on menu items for a fraction of cost if bought on Groupon. This is a great way into convey customers into the restaurant and having them try other items on the menu and if they are satisfied with the service they could become returning customers. Another incentive is when a voucher is purchased not every customer goes and very uses it. Many vouchers do have an expiry date and if the customer waits to long the voucher would no agelong be valid and Green Pepper would still get fractional the purchase cost of the voucher. Since Groupon is running their site the only costs occur when the voucher is actually bought from a customer as Groupon takes half that money. They work as a great middleman between Green Pepper and future customers.The downside of this route is that Groupon takes half the consequence from the voucher. An example is having an 80 dollar menu voucher sold on Groupon for 40 dollars. Groupon then keeps 20 dollars of that and gives the remaining 20 to Green Pepper. Other flaws being seen in their business model in an hold in Forbes magazine Groupons biggest victims are the small businesses that get suckered in to accept Groupons. Restaurants lose money on them because consumers run the restaurants, order very low priced meals, birdcall waiters and cooks, get lousy service, and never return. (Cohan, 2012). Sophia essential know the capacity restrictions well and if offering a Groupon deal then mustiness be fully staffed for that day. Allowing customers to leave the restaurant on a negative rightfully affects the company image especially being a small restaurant.RecommendationThe way for Green Pepper to optimize its profit would be to hire a part time employee to run the social media aspects in Facebook and twitter along with working with one page app and tutelage the website updated. Many young adults have some experience in social networks and finding a University scholarly person who could work part time wouldnt be difficult. They would oversee the twitter updates and tweeting on the regular. They could update the Facebook Photo album with menu dishes as well as keeping in sense of touch with the customers leaving feedback on the social sites. One page app makes the design of the website so simple just would expect the employee to making sure site isrunning smoothly and keeping in contact with the developers if any problem occurs. They would work with Sophia and acquire her a little about the technology components as one page app allows many users having access to the website. The switch to technology focus shou ld not be a weighty one but instead a smart one.