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Business EssayConvenience Internet marketing enables you to be open for logical argument around the clock without worrying about store opening hours or overtime payments for staff. Offering your products on the Internet is alike convenient for customers. They can browse your on stock store at any time and slur orders when it is convenient for them.Reach By marketing on the Internet, you can overcome barriers of distance. You can exchange goods in any part of the country without setting up local outlets, widening your target market. You can also build an export rail line without opening a network of distributors in different countries. However, if you want to sell internationally, you should use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localization services include translation and product modification to bound local market differences. represent Marketing products on the Internet costs les s than marketing them through a physical sell outlet. You do not have got the recurring costs of property rental and maintenance. You do not have to purchase stock for display in a store. You can order stock in line with demand, keeping your inventory costs low.Personalization Internet marketing enables you to personalize offers to customers by building a visibleness of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you can make targeted offers that reflect their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the note value of sales by customer.Relationships The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a work through email to co nfirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also incur customers to submit product reviews on your website, helping to build a sense of community.Social Internet marketing enables you to take advantage of the growing importance of social media. An article on the Harvard Business School executive director Education website highlighted the link between social networking and online revenue growth. According to the article, a group of consumers that responded most potently to the influence of social networks generated increased sales of around 5 percent. You can take advantage of this font of influence by incorporating social networking tools in your Internet marketing campaigns.